Our Story

We've been on pause for a few years - Libertine The Label was once the well-loved Libertine Design. Now, in 2024 we are back and excited to start a new chapter.

At Libertine The Label we consciously craft clothing in beautiful natural fibres, hand-loomed, hand-dyed fabrics, unique prints, and embroidery. Designer Lissette works closely with a small, family-run factory in India to bring her NZ designer brand to life, embracing the romance of soft, floaty, boho styles with hints of masculine tailoring.

SUSTAINABILITY

We have big dreams for Libertine The Label in minimising any negative impacts of our garment production on the planet. Here's where we are at in our sustainability journey:

OUR DESIGNER

"I can’t write a love song or sing, so to me this is my instrument, it's in my DNA. I find it hard to imagine doing anything else."

Libertine The Label is a rebirth of Libertine Design, which our designer Lissette Mayson put on hiatus amidst Covid and a cancer diagnosis.

Lissette started sewing at 3 years old with her Mum, and by 11 she was buying clothes from op shops (much to her mother’s initial horror), taking them home and remaking them into something cooler. In the following years she honed her humble craft with a design degree, 30 years working in garment production, buying & design. Now Lissette is an established name in NZ's fashion industry. Auckland's Ponsonby Road locals will know her as co-owner of vintage store Moral Fibre (proving to her Mum that all those years of op-shopping paid off). Her previous clothing labels Tantrum and Libertine Design had a cult following for their original prints, and she's excited to be back and sharing her love of print and fabrics with her past, present and future customers.

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